Sayonara Nexus One

20 07 2010

First it was Microsoft which pulled the plug on it’s smartphone line "KIN" just weeks within its release in June 2010 and now Google has pulled the plug on its once touted ‘iPhone Killer’ – Nexus One, which it manufactured in collaboration with the Taiwan based smartphone manufacturer HTC.

Google’s Nexus One

Google announced the demise of the smartphone as follows:

“Earlier this year, we announced that we will be closing the Nexus One web store. This week we received our last shipment of Nexus One phones. Once we sell these devices, the Nexus One will no longer be available online from Google. Customer support will still be available for current Nexus One customers. And Nexus One will continue to be sold by partners including Vodafone in Europe, KT in Korea, and possibly others based on local market conditions.

To ensure our developers have access to a phone with the latest Android OS, Google will be offering the Nexus One through a partner for sale to registered developers. Visit the Android Market Publisher site and log into your developer account to purchase a Nexus One.”

Well, there are not many things in which Google has put its hands on and not rake in moolah out of it, but Nexus One was definitely one venture which has burnt Google’s hands.

So, what really gave in for Google? Although, the initial hype did enable Google to sell some of these phones directly through its own distribution channels, the plan to push Android with other partners and channels at the same time simply made it inevitable for one of things to fail. And thus, Google wisely decided to keep the much larger Android push alive and let Nexus One slide silently into the gallows.

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2 responses

20 07 2010
PushP

One of my friend was planing to buy Nexus One but then he decided to buy iPhone 4, which I think is the best option… what you do say?

20 07 2010
Vicks

He did the right thing PushP… Wait a minute, I hope you’re not hinting on me by that statement 😉

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